The editorial commitments behind every score.
A casino review site can be honest or it can be paid. It cannot be both. sitelikeuk has spent considerable energy building a brand that earns reader trust because that trust is the only thing the publication has to sell. Some commitments make that work.
We do not accept payment from casinos for higher rankings. There is no premium tier, no sponsored placement, no pay-to-feature shortcut. The 247 casinos in our index are ranked by score; the score is built from the four pillars; the pillars are public. No casino can pay to climb.
We do not hold equity in any operator we cover. No member of editorial staff, no contributor, no advisor owns shares in a UK gambling operator. Where any potential conflict of interest exists — including indirect ownership through pension or index funds — it is declared on the relevant review page.
We do not allow casinos to approve or veto our copy. The text on every review page is finalised by an editor, not by the operator being reviewed. Operators are welcome to challenge a factual claim; they cannot ask for a softer adjective.
We do not run interviews with casino marketing teams as part of our scoring process. The information that drives a score comes from regulatory filings, public records, our own test withdrawals, hand-verified bonus terms, and direct evidence supplied by readers. Marketing materials are read for accuracy; they are not the source.
We do not accept inducements from operators. No comp accounts, no free spins, no advance access to bonus offers, no upgraded VIP status for our test accounts. Our reviewers deposit, play, request withdrawals, and report on what happened — at the rates and under the conditions every UK player faces.
We do not hide our affiliate relationships. Every outbound link to a casino is marked. Our Affiliate Disclosure page lists every operator from which we earn commission. The commission rate is constant across all reviewed operators; a casino that scores 9.2 pays the same as a casino that scores 4.1.
We publish corrections within 24 hours of confirming them. The correction sits alongside the original article with the date and a brief description of what was wrong.